A Threads post claims a Malaysian clothing brand rebrands mass-purchased fast fashion tops as “Eid clothing”, selling them at “1,000% markups”.

A Malaysian clothing brand was recently called out online after a post on Threads alleged that it sources its products from fast fashion platforms.

According to the post, the brand is accused of mass-purchasing polyester tops from a fast fashion site — “mixing nd matching” them with traditional Malay garments before rebranding the items as “Eid clothing” under its own label.

It was further alleged that the items were sold at mark-ups of up to 1,000%.

“Nowhere is safe from capitalism. Everyone is just out there defrauding people to make a quick buck,” the post read.

The viral Threads post sparked a broader discussion on ethics within the fashion industry, highlighting alleged deceptive practices involving wholesale purchases from platforms that mass-produce clothing at low cost.

One user also claimed that the seller had used artificial intelligence-generated images for the brand, which could give consumers a misleading impression of the actual products.

“The thing is, it’s not only this brand. Many other brands have been doing this for years. A lot of so-called ‘homegrown’ brands have been buying from various platforms, slapping on their own logos and selling the products at several times the original price with very convincing brand stories. It’s a deeply rooted problem,” a user commented.

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 The Sun Malaysia