Luxury carmaker Aston Martin sells F1 team naming rights for £50 million and warns of a larger-than-expected annual loss.

ASTON MARTIN is to sell the perpetual right to use its name on its Formula One team for £50 million (RM302 million). The British luxury carmaker announced the deal to bolster its finances after a challenging year marked by weak demand and tariff pressures.

The company also warned its annual adjusted operating loss would be worse than market expectations. This news sent its shares down more than 4% in early trading.

The naming rights agreement is with AMR GP Holdings, which operates the Aston Martin F1 Team. Aston Martin stated the deal would “enhance the group’s liquidity position”.

The transaction requires shareholder approval as a related-party deal involving Executive Chairman Lawrence Stroll, who indirectly controls AMR GP. Shareholders representing 54% of the company have already given binding commitments to vote in favour.

Aston Martin has been working to shore up capital throughout the year. This included a USD 162 million (RM765 million) injection from Stroll and a previous deal to sell its stake in the F1 team back in March.

The carmaker delivered nearly 10% fewer vehicles this year. It cited fewer high-margin special deliveries as a key factor for the decline.

It now expects an adjusted operating loss slightly below the lower end of market consensus. Analysts had anticipated a loss between £139 million and £184 million.

Known as the car driven by James Bond, Aston Martin cut spending on new vehicle development in October. It blamed “extremely subdued” Chinese demand and broader sector pressures.

Despite the current challenges, the company said it continues to expect material improvement in 2026. This will be driven by around 500 deliveries of its Valhalla hypercar model and ongoing cost-cutting measures.

 The Sun Malaysia