Lotus’s Malaysia Senyuman Ekstra Bernilai unites value-driven shopping, nationwide rewards, meaningful outreach this Ramadan, Raya

LOTUSS Stores (Malaysia) Sdn Bhd (Lotus’s Malaysia) has launched its Ramadan Raya 2026 campaign Senyuman Ekstra Bernilai with an initiative that transformed a media event into a collective act of generosity.

Held in collaboration with Food Aid Foundation, the launch featured a hands-on Shop for Good Challenge that brought together media representatives and participating partners, including Nestle, Mondelez International, F&N and official beverage partner Coca-Cola.

Instead of simply unveiling promotions, attendees of the launch event worked together to gather essential food supplies such as rice, vermicelli, biscuits, cooking oil, hot beverages, instant noodles, sauces and canned goods. More than 1,400kg of food items worth RM8,000 were collected during the event.

These contributions will be channelled into nutritious meals for underserved families throughout Ramadan under the #KitakanJiran initiative, setting the tone for a campaign that places equal emphasis on value and compassion.

Campaign rooted in dignity and value

Running nationwide until April 8 under the theme Serikan Lagi Ramadan, Ceriakan Lagi Raya, reflects a commitment to helping families celebrate with dignity while managing household budgets thoughtfully.

The campaign recognises that Ramadan and Raya bring added financial responsibilities, from preparing sahur and iftar meals to purchasing festive clothing and refreshing the home. In response, Lotus’s Malaysia has curated more than 4,500 promotional stock keeping units, including Rahmah lines, so that families can access daily necessities and festive essentials conveniently under one roof at accessible prices.

In addition, more than 2,500 essential items are available under the government’s Sumbangan Asas Rahmah programme, enabling eligible households to utilise their assistance for practical everyday purchases.

Throughout the campaign period, shoppers can enjoy discounts of up to 50% across fresh produce, pantry staples, cookware, electrical appliances, home furnishings and Raya apparel. Chilled and frozen foods as well as cold beverages are offered at discounts of up to 30%. Rahmah Raya apparel is available from RM39, while new 12-piece dinnerware collections begin at RM69, providing affordable options for families preparing to host guests.

From kurma to kitchen essentials

Dates remain a staple of the fasting month, and Lotus’s Malaysia has an extensive selection of 23 varieties sourced from the UAE, Palestine, Iran, Saudi Arabia and Tunisia. Among the offerings are dabbas, khenaize, rabbie, safawi, rotab, fard, medjool, ajwa, mariami, deglet nour and lulu, with prices ranging from RM5.99 to RM77.99.

Fresh produce promotions further enhance festive preparations. Selected seafood, poultry, marinated lamb and beef, Australian beef ranges, as well as fruits such as watermelon, bananas and pineapples and a variety of vegetables are available under buy-one-free-one deals, helping households stretch their budgets without compromising on quality.

Household and lifestyle essentials are also included, with discounts of up to 50% on selected items and buy-one-free-one promotions on certain cleaning products, ensuring homes are ready to welcome guests for Raya.

Rewards that elevate celebration

Beyond immediate savings, My Lotus’s members who spend a minimum of RM128 stand a chance to win prizes worth more than RM650,000. Grand prizes include a Proton e.Mas 5 and an exclusive travel package for two to Dubai. Selected MyDebit and DuitNow QR users also have the opportunity to win 10g 999.9 gold bars, adding an element of excitement to everyday shopping.

Bringing RamRaya across Malaysia

The spirit of the campaign extends beyond Ampang through a Raya World Indoor Bazaar at 31 selected outlets nationwide. In the Klang Valley, 13 outlets are participating, meanwhile in the Northern region, 10 outlets are involved, namely Penang E Gate, Ipoh Garden, Mergong, Ipoh Bercham, Station 18, Taiping, Bagan Ajam, Sungai Petani Utara, Seberang Jaya and Kulim.

The Southern region features six participating outlets in Melaka Sentral, Desa Tebrau, Bukit Indah, Nilai, Seri Alam and Melaka Cheng, while the East Coast campaign presence includes Indera Mahkota and Kota Bahru.

These indoor bazaars will feature in-store activations, sampling sessions and interactive games, creating a lively shopping atmosphere that mirrors the festive mood.

Additional engagements include Era FM DJ appearances at four selected stores, where shoppers can participate in interactive games with a minimum spend. My Lotus’s road shows will take place at 15 locations nationwide, offering games for customers who spend at least RM128 and festive freebies for those who spend RM300.

A special collaboration with Kyo will run April 1 at selected Lotus’s malls in Setia Alam, Klang, Kota Bahru, Mergong, Ipoh Station 18, Seremban 2, Malacca and Desa Tebrau.

During these roadshows, shoppers who spend a minimum of RM100 can stand a chance to win prizes, such as an iPhone 17 Pro Max, gold bars, Dyson hair appliances and cash rewards.

The RamRaya roadshow and radio DJ meet-and-greet sessions will be held in Ampang until March 1, Bukit Indah on March 7 and 8, Kota Bahru on March 13 and 14 and Mergong on March 28 and 29, ensuring that the celebration resonates across regions.

Senyuman Ekstra Bernilai encapsulates two forms of joy – the relief felt by shoppers who find genuine value in their purchases and the gratitude experienced by families who benefit from shared generosity.

By weaving together accessible pricing, meaningful rewards and community outreach, Lotus’s Malaysia positions RamRaya 2026 not merely as a retail campaign but as a reminder that festive abundance is most meaningful when it is shared.

 The Sun Malaysia