Social media platform X will suspend creators from its revenue sharing program for 90 days if they post undisclosed AI-generated videos of armed conflicts.

WASHINGTON: Social media platform X announced it will suspend creators from its revenue sharing program for 90 days if they post AI-generated videos of armed conflicts without disclosure.

The policy targets what the company described as a threat to information authenticity amid ongoing global tensions.

“During times of war, it is critical that people have access to authentic information on the ground,” X’s head of product Nikita Bier said.

Bier added that current AI technologies make it “trivial to create content that can mislead people.”

The new AI disclosure policy represents a notable pivot for the Elon Musk-owned platform.

X’s approach to content moderation has been heavily criticised since Musk’s USD 44 billion acquisition of the company in October 2022.

The platform has largely sought to remove its policies against misinformation, deeming them censorship.

Under the new rules, repeat offenders face permanent suspension from the Creator Revenue Sharing program.

This program pays eligible users a share of advertising revenue generated by their posts.

Violations will be flagged through Community Notes, the platform’s crowd-sourced fact-checking system.

They will also be detected through metadata and other technical signals embedded in AI-generated content.

X said it would “continue to refine” its policies and product to ensure the platform “can be trusted during these critical moments.”

 The Sun Malaysia