Thai artiste Pami showcases the cost of heartbreak

After continuously bringing vibrant energy to the music industry, the artiste Pami from Juicey is back with her latest sassy single Cry Jar, her first release since her debut album Puffette and fresh out of her ‘Best Hidden Gem of the Year’ award win at the prestigious TOTY Music Awards in Thailand yesterday.

This pop track features a light, easy-listening vibe contrasted with biting lyrics that challenge everyone to evaluate the cost of heartbreak in their relationships. Cry Jar represents the transformation of pain into something measurable through the concept of an ‘emotional compensation’ jar.

“If you don’t want to try in love, then fine! Pay the price. Every time you make me cry, those tears go into the jar as proof that the pain isn’t disappearing – it’s piling up,” said Pami about the single.

Cry Jar was written by Pami during a song camp in Sydney, Australia, an environment that sparked new inspirations for her. The track is designed with a playful, bright and almost sweet sound to contrast its straightforward and sarcastic lyrics.

Pami adds, “I didn’t want this song to feel heavy or dramatic. I wanted it to be a dark joke that reflects the truth – If someone keeps hurting you without care, that damage comes with a price.”

Pami is a Thai singer-songwriter who debuted in 2024, quickly catching the attention of fans worldwide with her pop sensibilities and warm vocals in her debut EP out of nowhere. This was quickly followed by her debut album Puffette in 2025, which introduced Pami to a wider audience that has followed her growth since.

Over the past year, Pami has stood out as one of the brightest young and rising acts in Asia, playing in festivals across multiple countries, such as LaLaLa Festival in Indonesia, BiKN Shibuya in Japan, Zandari Festa in South Korea and Bangkok Music City in Thailand.

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 The Sun Malaysia