This month, we share exciting updates on leadership, media partnerships, AI innovation, and insights from industry events.
- Greater China Leadership: Kitty Lee appointed Managing Partner, driving global growth for Chinese brands.
- New Guaranteed Posting: AsiaOne and MediaOutreach enter partnership for guaranteed news posting, which demonstrates the deep trust we have earned within the global media ecosystem.
- AI Innovation: Schema Markup added as a new service feature to enhance AI discoverability and indexing for press releases.
- Event Recap: Strong interest at MarketingPulse for our AI-optimised press release distribution enhancing brand visibility and trust.
Kitty Lee Appointed Managing Partner for the Greater China Region
Media OutReach is strengthening our leadership team by appointing Kitty Lee as Managing Partner, Greater China. In her role, she will be accelerating the company’s growth across Greater China and enhancing our engagement with the communications and marketing community.
With deep roots in the Greater China market and strong media ties, Media OutReach is trusted by government agencies, corporations, and SMEs, including the Information Services Department Hong Kong, China News Services, Alibaba, and Huawei, to deliver impactful global communications campaigns.
Newswire Partnership with AsiaOne to Strengthen APAC and Singapore Reach
With this partnership, we are the first newswire to guarantee news posting on AsiaOne, one of Singapore’s most prominent digital media. This reinforces Media OutReach as the leading newswire in Singapore and Asia Pacific. It also underscores the strong trust we have built within the global media ecosystem.
Our guaranteed posting for Singapore distribution now spans leading media including AsiaOne, CNA, MoneyFM89.3 and Vulcan Post, alongside lifestyle media such as Alvinology, Asia Journeys and SuperAdrianMe. Through our Asia News Network (ANN) partnership, we have also further strengthened our regional network.
Schema Markup added as a new service feature for AI Discoverability
To meet needs for greater visibility on SEO and GEO in AI-driven search, Media OutReach has integrated Schema Markup code as a new service feature in all press releases distributed as part of our AI innovation. This enhancement ensures content is structured to improve both search and AI discoverability.
By embedding Schema Markup, our press release distribution and guaranteed verbatim placements on authentic news media sites are easily interpreted by search engines and LLMs to interpret.
Insightful Dialogues at MarketingPulse in Hong Kong
We are very happy to be part of the evolution of the industry at MarketingPulse, and to have grown our presence year-on-year to be one of the most-visited exhibition booths! Industry conversations showed very strong interest in our AI innovation to redefine press release distribution for AI discoverability and earned media coverage.
In the session “The New PR Communications Formulas: Powered by AI” great insights were shared by Dr. Chengfeng Chen, Executive Dean and Professor of Tsinghua University’s School of Journalism and Communication, Dr. Ken Ip, Chairman of Asia MarTech Society and Carol Yeung, Deputy Chairperson of PRHK cum Managing Director of Golin Hong Kong. Today, PR professionals are brand champions who build trust by shaping the narrative on authority domains online.
Get a taste of the energy of these industry-shaping conversations in our MarketingPulse highlights video on LinkedIn!
The Sun Malaysia
