Welcoming Raya 2026 with new brand film, discounts, exclusive gifts, deals
AS Malaysians prepare to welcome the joyous celebration of Hari Raya Aidilfitri, Watsons Malaysia has set the stage for a festive season filled with colour, creativity and heart through its latest Raya campaign “Pentas Raya Glam”, running until March 30.
Designed to capture the true spirit of Raya, the campaign features in-store and online promotions, exclusive giveaways and the much-anticipated Watsons Raya 2026 brand film, a vibrant expression of the brand’s fun, bold personality and its deep-rooted connection with Malaysian families.
“Every Raya, we strive to create meaningful stories that truly resonate with Malaysians. Through this year’s film and campaign, we hope to inspire everyone to embrace our differences, cherish family bonds and share our blessings with those around us,” said Watsons Malaysia managing director and AS Watson Group COO of Health & Beauty Asia Caryn Loh.
Raya brand film
Staying true to Watsons Malaysia’s trend-forward and energetic identity, this year’s Raya brand film delivers a lively musical experience brought to life with colourful visuals, dynamic choreography and an upbeat festive soundtrack that captures the excitement of the season.
The story centres around Kak Long and her family, who are well known for their long-standing tradition of dressing in matching outfits every Aidilfitri. However, on the first morning of Syawal, Kak Long is caught by surprise when each family member appears in their own unique colours and glamorous styles. What begins as disappointment soon unfolds into a heartwarming realisation that the true beauty of Raya lies not in uniformity, but in love, acceptance and togetherness.
The film is brought to life by an ensemble cast, featuring Watsons ambassador Ayda Jebat, alongside beloved Malaysian personalities Che Puan Sarimah Ibrahim, Fahrin Ahmad, Wani Kayrie, Sharifah Rose, Akhmal Nazri and Lyssa Jean. Their chemistry, charm and vibrant performances add depth, humour and warmth to the story.
The Raya brand film is available for viewing on Watsons Malaysia’s official Facebook, YouTube and Instagram channels.
Discounts up for grabs
As Malaysians prepare for Ramadan, stock up on festive essentials and the journey home for Hari Raya, Watsons Malaysia is making festive preparations more rewarding with a 60% discount on the second item for all customers. Covering a wide range of cosmetics, personal care, skincare and health products, this promotion supports everyday needs throughout the fasting month and to be fully Raya-ready.
This Raya is all about rewarding members as they prepare to celebrate and balik kampung. Watsons Malaysia is giving away more than 1.2 million Watsons Club points every day until April 14. After shopping, Watsons Club members who spend a minimum of RM50 in-store or online using a Visa debit or credit card will be rewarded with points, alongside exclusive deals and festive surprises throughout the campaign period.
To make every Raya journey even more special, members will also receive Gifts with Purchase (GWP) such as Raya packets, tiffin boxes, foldable travel bags and more, perfect for gifting, travelling home or celebrating with loved ones.
Support for local brands
This month, in support of local entrepreneurs, Watsons Malaysia continues to amplify its “Sapot Lokal” campaign by spotlighting a curated selection of M-Beauty brands, spanning cosmetics, skincare, hair care, body care and healthcare, available at all Watsons outlets nationwide and online. As part of its Sapot Lokal celebration, customers who spend on Malaysian brands will receive a free Bayu Somerset Raya Tote Bag, exclusively designed for Watsons and available only at Watsons stores and online, while stocks last.
Making the festive season more exciting, shoppers can look forward to Watsons Malaysia’s festive collaborations, starting with the Naturals by Watsons × Bunga dan Bintang Set Hadiah Raya, a collection of 14 giftset ranges catering to body and hair care needs. Customers can also discover the Machino × Watsons Limited Edition Hana Box viral bag collection, created especially for the festive season and for gifting or matching with outfits this Raya.
Start creating exciting memories with your loved ones this Hari Raya and visit www.watsons.com.my or download the Watsons mobile app on the Apple Store, Google Play Store and Huawei AppGallery.
The Sun Malaysia
