SINGAPORE – Media OutReach Newswire – 27 March 2026 – Liberty Shine, a Singapore-based automotive detailing company, has announced the opening of its second outlet at ARK @ 7 gambas crescent, as it scales operations to meet growing demand for high-quality manual vehicle care services.
The company provides car and motorbike grooming services, offering a range of packages designed to maintain vehicle appearance and protect paintwork in Singapore’s climate conditions. Liberty Shine aims to provide accessible detailing solutions at a time when service prices across the industry continue to rise.
Expansion and Business Growth
As Liberty Shine approaches its third year of operations, the company continues to expand its physical presence, with plans to extend coverage to additional areas, including the western region of Singapore.
The expansion reflects sustained customer demand for manual detailing services, particularly among those seeking more precise alternatives to automated car wash systems.
Service Model and Market Positioning
Liberty Shine operates from a basement car park location, differing from conventional industrial-based setups typically associated with automotive services. While this model initially presented visibility challenges, it has gained traction through customer referrals and convenience for nearby vehicle owners.
The company offers both individual service packages and a flexible subscription model, allowing customers to access basic and premium services without long-term commitments.
Focus on Quality and Operational Consistency
A key aspect of Liberty Shine’s operations is its emphasis on product selection and service standardisation. Products used in the detailing process are evaluated prior to adoption, including formulations designed to balance cleaning effectiveness with paint protection.
Staff training is conducted internally to ensure alignment with established service procedures and quality expectations, supporting consistency across service delivery.
Customer-Centric Strategy
Liberty Shine’s development strategy places emphasis on customer retention and service experience. Repeat patronage and customer feedback continue to inform service improvements and operational decisions.
Founder Background Supporting Business Development
The company was founded by 30-year-old entrepreneur B. Kishen, who began his first car grooming business at the age of 23 while pursuing his university studies.
Following operational disruptions during the COVID-19 period, the business transitioned to a mobile service model before being re-established under the Liberty Shine brand, supported by returning customers and word-of-mouth referrals.
Kishen is also a professional motorsport racer, representing Singapore in regional competitions in Sepang, Malaysia and Buriram, Thailand, and was the Singapore Karting Champion of the Year (2021). His experience in motorsports has influenced the company’s emphasis on discipline, precision and continuous improvement.
Hashtag: #LibertyShine
The issuer is solely responsible for the content of this announcement.
The Sun Malaysia
