PROTON recorded 13,566 units in February 2026, bringing year-to-date sales to 33,399 units for the first two months of the year. The February figure represents a 20.8% increase compared with the same month in 2025, despite a softer overall market during the festive period.
Total Industry Volume (TIV) for February is estimated to have declined by 17.6% to 52,996 units, as deliveries slowed during the long holiday period. Proton’s market share is therefore expected to reach 25.6% for the month and 28.5% year-to-date.
The Proton Saga continues to be the brand’s biggest contributor. After recording its best-ever monthly sales in January, another 6,047 units were delivered in February, bringing year-to-date sales to 16,332 units. This represents a 69.8% increase compared with the same period last year, allowing the Saga to retain its position as Malaysia’s best-selling model so far in 2026.
The new Proton X50 continues to contribute strongly to Proton’s overall sales performance. A total of 1,842 units were sold in February, bringing year-to-date sales to 4,271 units, which is 31.1% higher than the same period last year.
Meanwhile, the newest addition to the range, the 2026 Proton S70 equipped with the company’s i-GT turbocharged engine, recorded 1,940 units in February. This made it Proton’s second highest-selling model for the month. Year-to-date sales for the S70 now stand at 3,544 units, representing a 51.5% increase compared with last year.
Commenting on the results, Proton Edar CEO Dato’ Ir. Abdul Rashid Musa said the company has started the year strongly, supported by a refreshed product range. “2026 has started brightly for Proton with strong customer interest for our new range of models that offer a compelling mix of design, the latest technologies, efficiency, and value,” he said.
He added that improving the customer experience across showrooms and service centres has also contributed to the brand’s performance.
“In the short-term, our most immediate challenge is to manage customer waiting times by increasing production and delivery numbers every month while maintaining product quality levels,” he said.
The Sun Malaysia
